Social Media Growth Case Study
B2B & B2C Maksiwa International Inc | March–December 2025
Overview
Led and executed social media growth initiatives for a woodworking brand operating across both B2B and B2C audiences, managing a marketing team while remaining hands-on throughout strategy and execution. Focused on scaling Instagram and YouTube through performance-driven content, partnerships, and paid support.
Scope & Role
Managed a marketing team responsible for social media, video, and campaigns
Defined platform strategy for B2B and B2C woodworking audiences
Maintained direct, hands-on involvement in content planning, optimization, and analysis
Strategy & Execution
Applied hook-driven video strategies to improve retention and reach
Built a consistent content cadence across platforms
Led video ideation, recording, and editing for short- and long-form content
Activated influencer partnerships within the woodworking space
Planned and executed paid campaigns to support organic growth
Led team workflows, feedback loops, and performance reviews
Results (March–December 2025)
Instagram: +10,000 followers
YouTube: Growth from ~1,500 to 11,000 subscribers
Increased reach and video performance across platforms
Leadership & Hands-On Contribution
Managed the team while remaining directly involved in:
Video ideation, recording, and editing
Content optimization and messaging
Influencer coordination and campaign planning
Performance tracking and strategic iteration
Impact
Built a scalable social media growth system for a niche woodworking brand, combining team leadership with hands-on execution to drive sustained audience growth across both B2B and B2C markets.